Grow and Thrive: Marketing Strategies for Your Chiropractic Practice

Tired of stagnant patient numbers? This course equips you with the knowledge and tools to attract new patients and build a thriving chiropractic practice. Learn proven marketing strategies specifically used in my successful chiropractic practice, allowing you to reach your ideal patients and grow your business effectively. Why This Course? Discover the secrets to successful patient acquisition for your chiropractic practice. Master the art of marketing techniques that bring in the right patients. Explore both online and offline marketing techniques to maximize your reach. Avoid costly mistakes by learning compliant marketing practices for chiropractors. Gain valuable insights from a chiropractor-focused marketing professional. This course is for you if: You’re a chiropractor looking to grow your practice. You’re frustrated with ineffective marketing strategies. You want to attract more patients who are a good fit for your practice. You’re eager to increase your revenue and build a sustainable business. Don’t spend another day struggling to attract patients. Enroll today and unlock the secrets to marketing success for your chiropractic practice!

Targeted Marketing Strategies

Learn how to leverage social media and advanced targeting techniques to reach potential patients effectively.

Lead Generation Mastery

Discover the secrets to creating compelling marketing pieces and landing pages that convert visitors into valuable leads for your chiropractic practice.

Practice Growth Acceleration

Learn in-house organic methods and techniques to exponentially grow your chiropractic practice and optimize patient flow to attract and handle more patients.

About the Course

Say goodbye to ineffective marketing strategies and hello to a step-by-step approach that will transform the way you attract potential patients and grow your practice. Take the first step towards achieving your practice goals by enrolling in this course today. This comprehensive course equips chiropractors with the tools for practice growth and success, covering key areas to attract, engage, and retain patients.  ► Benefits include: ⦾ Digital Marketing Mastery: Learn to leverage Facebook, Instagram, TikTok, Google Ads, and landing pages for precise patient acquisition and lead generation. ⦾ Website & Social Media Optimization: Develop a strong online presence, creating user-friendly platforms that convert visitors into patients and build a loyal community. ⦾ Streamlined Practice Management: Optimize scheduling, patient flow, and internal processes for increased efficiency and patient satisfaction. ⦾ Enhanced Patient Experience & Clinic Image: Create a welcoming, professional environment through strategic office design, decor, and staff training. ⦾ Niche Marketing & Differentiation: Identify and market unique services to stand out from the competition and attract a specific, loyal patient base. ⦾ Referral Network & Community Building: Learn to connect with other medical professionals, create a strong brand, and foster a positive reputation in your local area.

Meet Your Instructor, Marketing Expert

Hello, I'm Dr. David Bohn, your guide in mastering chiropractic marketing. With 37+ years of experience in the field, I understand the challenges chiropractors face in reaching their target audience effectively. My goal is to share my expertise and help you unlock the potential of your practice through strategic marketing techniques. Let's embark on this journey together!

Course Curriculum

26 Chapters · 247 Lessons

  1. 1

    Mastering Chiropractic Marketing - Your Roadmap to Sucess

    1. (Included in full purchase)

      Video Intro with Dr Bohn

    2. (Included in full purchase)

      A Look at What's Ahead

    3. (Included in full purchase)

      Overview of Chiropractic Marketing Part 1

    4. (Included in full purchase)

      Overview of Chiropractic Marketing Part 2

    5. (Included in full purchase)

      Understanding the Chiropractic Patient Journey and Enhancing Initial Interactions

  2. 2

    Building a $1,000,000 Practice

    1. (Included in full purchase)

      The Roadmap to a Million/Year Without Adjusting

    2. (Included in full purchase)

      A Detailed Roadmap to Attract 300 Patients Per Week

    3. (Included in full purchase)

      35 TIPS TO IMPROVE YOUR PRACTICE COMMUNICATIONS

  3. 3

    Building Your Online Presence

    1. (Included in full purchase)

      The Benefits of a Comprehensive Social Media and Practice Management Plan

    2. (Included in full purchase)

      Your Digital Doorway: Building a Trustworthy Chiropractic Website for Growth - Manual 2025

    3. (Included in full purchase)

      Optimizing for Search Engines

  4. 4

    Why You Need Video Marketing

    1. (Included in full purchase)

      Video Marketing Overview

    2. (Included in full purchase)

      Video Marketing Video 1

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      Video Marketing Video 2

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      Video Marketing Video 3

    5. (Included in full purchase)

      Video Marketing Video 4

    6. (Included in full purchase)

      10 Powerful Video Marketing Tips

  5. 5

    Harnessing Social Media

    1. (Included in full purchase)

      Chiropractic Online Marketing Platform Guide 2025

    2. (Included in full purchase)

      Social Marketing School

    3. (Included in full purchase)

      Checklist

    4. (Included in full purchase)

      Chiropractic Practice Growth: Advertising & Alternatives

    5. (Included in full purchase)

      Creating Compelling Content

    6. (Included in full purchase)

      Social Media DIY Marketing Manual 2025

  6. 6

    Running Effective Ad Campaigns

    1. (Included in full purchase)

      Analyzing Ad Performance

    2. (Included in full purchase)

      How to Set Up and Run Google Ads

    3. (Included in full purchase)

      Watch Your Wording - How to Phrase Text

  7. 7

    Advanced Marketing Techniques

    1. (Included in full purchase)

      Leveraging Landing Pages 2025 Manual

    2. (Included in full purchase)

      Implementing Retargeting Strategies

    3. (Included in full purchase)

      Harness the Power of Artificial Intelligence (AI)

    4. (Included in full purchase)

      Unleashing the Power of Gemini AI for Your Chiropractic Practice

    5. (Included in full purchase)

      ACDQ Prompt for Effective AI Marketing Answers/Strategies

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      REACTIVATION SCRIPTS

    7. (Included in full purchase)

      Plantar Fasciitis - An Untapped Market in Chiropractic

  8. 8

    Billing and Coding

    1. (Included in full purchase)

      Coding for Maximum Visit Approval

    2. (Included in full purchase)

      The Chiro Coding "CheatSheet" for Easy Billing

    3. (Included in full purchase)

      CHIROPRACTIC SOAPNOTE DOCUMENTATION MANUAL

  9. 9

    Diagnostic and Treatment Plans

    1. (Included in full purchase)

      Modernizing Chiropractic Practice for 2025: Streamlining the Report of Findings in the Digital Age

    2. (Included in full purchase)

      Posture Evaluation vs X-rays

    3. (Included in full purchase)

      Take Home ROF (report of findings) Example

    4. (Included in full purchase)

      Leveraging AI for Chiropractic Marketing and Practice Growth-The PDF Manual

  10. 10

    Facebook Advertising to Fill Your Schedule

    1. (Included in full purchase)

      Facebook

    2. (Included in full purchase)

      Facebook Marketing Step by Step PDF

    3. (Included in full purchase)

      Facebook Ads for Chiropractors: A Step-by-Step Guide to Patient Acquisition

    4. (Included in full purchase)

      FB Ad Secrets

    5. (Included in full purchase)

      Creating Your FB Business Account

    6. (Included in full purchase)

      How To Create FB Ad Account

    7. (Included in full purchase)

      How to Add Payment Method

    8. (Included in full purchase)

      How to Edit Business Settings

    9. (Included in full purchase)

      How To Add FB Page Or Create FB Page

    10. (Included in full purchase)

      Ads Manager Column Setup

    11. (Included in full purchase)

      How to Create FB Pixel

    12. (Included in full purchase)

      How to Add Pixel on WordPress

    13. (Included in full purchase)

      How to Add Lead Event Code on Page

    14. (Included in full purchase)

      Installing the FB Pixel Helper

    15. (Included in full purchase)

      How to Write Your Ad Creatives

    16. (Included in full purchase)

      How to Create Campaign Conversions for Lead Generation

    17. (Included in full purchase)

      Understanding Campaign and Ad Objectives

    18. (Included in full purchase)

      Using Built in Video Maker in Ads Manager

    19. (Included in full purchase)

      Simple Split Test Campaign

    20. (Included in full purchase)

      How to Craft FB Ad Copy

    21. (Included in full purchase)

      How to Get Instant Traffic with Targeted FB Ads

    22. (Included in full purchase)

      How to Set FB AD Spend Limits

    23. (Included in full purchase)

      How to Spy on FB Ads

    24. (Included in full purchase)

      How to Optimize and Split Test FB Ads

    25. (Included in full purchase)

      How to Duplicate Ad Sets Correctly

    26. (Included in full purchase)

      How to Create a Custom FB Audience

    27. (Included in full purchase)

      How to Add Your Patient List to Create a Custom Audience

    28. (Included in full purchase)

      How to Create a Look-Alike Audience

    29. (Included in full purchase)

      How to Do FB Retargeting

    30. (Included in full purchase)

      Campaign Budget Optimization

    31. (Included in full purchase)

      How to Delete Unused Page Posts

    32. (Included in full purchase)

      What to do if Your FB Account is Disabled

    33. (Included in full purchase)

      How to Handle the Haters

    34. (Included in full purchase)

      How to View Breakdown

    35. (Included in full purchase)

      FB Ad Hacks

    36. (Included in full purchase)

      FB Ads Custom Audiences Cheat Sheet

    37. (Included in full purchase)

      FB Offer Guide

    38. (Included in full purchase)

      How to Use Meta Ads to Get Leads and New Patients for Your Chiropractic Practice (2025 Guide)

  11. 11

    Lumen5

    1. (Included in full purchase)

      Lumen5 Guide to Create Quick Videos

  12. 12

    Google and Google Ads

    1. (Included in full purchase)

      Intro to Google Advertising

    2. (Included in full purchase)

      Top Keywords and Topics for a Chiropractic Ad Campaign

    3. (Included in full purchase)

      Short List of Key Words

    4. (Included in full purchase)

      Getting Traffic From Google

    5. (Included in full purchase)

      Google Advertising Video 1

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      Google Advertising Video 2

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      Google Advertising Video 3

    8. (Included in full purchase)

      Google SEO Optimization Video 1 of 9

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      Google SEO Optimization Video 2 of 9

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      Google SEO Optimization Video 3 of 9

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      Google SEO Optimization Video 4 of 9

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      Google SEO Optimization Video 5 of 9

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      Google SEO Optimization Video 6 of 9

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      Google SEO Optimization Video 7 of 9

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      Google SEO Optimization Video 8 of 9

    16. (Included in full purchase)

      Google SEO Optimization Video 9 of 9

    17. (Included in full purchase)

      Website Traffic 101

    18. (Included in full purchase)

      How to Get Free Traffic From Quora

    19. (Included in full purchase)

      How to Optimize Your Images for Google Search

    20. (Included in full purchase)

      The Most Common SEO Mistakes and How to Avoid Them

    21. (Included in full purchase)

      Top 5 Ways to Get Traffic to Your Site

    22. (Included in full purchase)

      Top 5 Ways to Get Traffic on a Budget

    23. (Included in full purchase)

      5 Ways to Ensure Your Content Gets Socially Shared

    24. (Included in full purchase)

      Retargeting and Why You Should Consider Using It

    25. (Included in full purchase)

      Getting Traffic From Google

    26. (Included in full purchase)

      The Simple Basics of SEO

  13. 13

    Mastering Video Marketing

    1. (Included in full purchase)

      Intro to Social Media Marketing

    2. (Included in full purchase)

      Why Social Media Marketing Is Important

    3. (Included in full purchase)

      Intro to Video Marketing

    4. (Included in full purchase)

      Video Marketing 1 of 10

    5. (Included in full purchase)

      Video Marketing 2 of 10

    6. (Included in full purchase)

      Video Marketing 3 of 10

    7. (Included in full purchase)

      Video Marketing 4 of 10

    8. (Included in full purchase)

      Video Marketing 5 of 10

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      Video Marketing 6 of 10

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      Video Marketing 7 of 10

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      Video Marketing 8 of 10

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      Video Marketing 9 of 10

    13. (Included in full purchase)

      Video Marketing 10 of 10

    14. (Included in full purchase)

      Video Marketing Conclusion

  14. 14

    Understanding Chiropractic Marketing in 2025

    1. (Included in full purchase)

      Marketing Your Practice Online: Reaching Today's Patients

    2. (Included in full purchase)

      From Marketing to Patient Acquisition: A Strategic Shift

    3. (Included in full purchase)

      Leveraging Your Free Google Business Profile for Patient Growth

    4. (Included in full purchase)

      Maximizing Patient Acquisition Through Your Google Business Profile

    5. (Included in full purchase)

      The Power of Social Signals in Patient Acquisition

    6. (Included in full purchase)

      Moving Youe Chiropractic Practice from Page 12 to Page 1 in 45 Days

    7. (Included in full purchase)

      Protecting Your Online Reputation: A Vital Necessity

    8. (Included in full purchase)

      Acquiring Patients with Facebook and Other Social Media

    9. (Included in full purchase)

      Attracting Patients Through Effective Internet Advertising

    10. (Included in full purchase)

      Reverse Engineering Your Competitor's Online Strategy: The Google "Hack"

    11. (Included in full purchase)

      Harnessing the Power of Press Releases for Your Chiropractic Practice

    12. (Included in full purchase)

      Attracting a Steady Stream of Patients with Video and YouTube

    13. (Included in full purchase)

      Maximizing Patient Referrals: A Key to Practice Growth

    14. (Included in full purchase)

      Tracking Your Advertising ROI for Maximum Effectiveness

    15. (Included in full purchase)

      Creating an Engaging Waiting Room Experience: The "Super Newsletter"

    16. (Included in full purchase)

      QR Codes: A Powerful Tool for Patient Engagement

    17. (Included in full purchase)

      Optimizing Your Website for Maximum Patient Acquisition

    18. (Included in full purchase)

      Maximizing Your ROI with Direct Mail: Strategies for Success

    19. (Included in full purchase)

      Expanding Your Patient Base: 5 BONUS Strategies

  15. 15

    Patient Messaging with Text or Email

    1. (Included in full purchase)

      13 Patient Letters for Email, Snail Mail, or Text

  16. 16

    YouTube Marketing - What You Need to Know

    1. (Included in full purchase)

      Introduction: YouTube - Your Platform for Discovery and Success

    2. (Included in full purchase)

      Why YouTube Marketing is Essential for Your Practice Today

    3. (Included in full purchase)

      Research and Competitive Analysis for YouTube Success

    4. (Included in full purchase)

      Creating and Optimizing Your YouTube Channel for Success

    5. (Included in full purchase)

      Understanding Your YouTube Audience: The Key to Effective Content

    6. (Included in full purchase)

      Crafting Compelling YouTube Videos: Connecting with Your Audience

    7. (Included in full purchase)

      Creating Engaging YouTube Videos: Connecting and Captivating

    8. (Included in full purchase)

      Essential Tools for Creating High-Quality YouTube Videos

    9. (Included in full purchase)

      Crafting Compelling YouTube Titles and Descriptions

    10. (Included in full purchase)

      Uploading and Optimizing Your YouTube Videos

    11. (Included in full purchase)

      YouTube SEO: Optimizing Your Videos for Higher Rankings

    12. (Included in full purchase)

      Creating YouTube Videos That Convert

    13. (Included in full purchase)

      YouTube SEO and Promotion: Driving Traffic and Engagement

    14. (Included in full purchase)

      YouTube Advertising

    15. (Included in full purchase)

      YouTube Marketing: Strategies for Business Success

    16. (Included in full purchase)

      Evaluating Your YouTube Marketing Strategy

  17. 17

    Landing Pages - Why you need them and what you need to know

    1. (Included in full purchase)

      Landing Pages: Driving Conversions from Your Ads

    2. (Included in full purchase)

      Landing Page Providers / Pro's and Con's and Pricing

  18. 18

    Content Marketing Blueprint

    1. (Included in full purchase)

      Content Marketing Report

    2. (Included in full purchase)

      Content Marketing Formula

    3. (Included in full purchase)

      Content Marketing Video 1

    4. (Included in full purchase)

      Content Marketing Video 2

    5. (Included in full purchase)

      Content Marketing Video 3

    6. (Included in full purchase)

      Content Marketing Video 4

    7. (Included in full purchase)

      Content Marketing Video 5

    8. (Included in full purchase)

      Content Marketing Video 6

    9. (Included in full purchase)

      Content Marketing Video 7

    10. (Included in full purchase)

      Content Marketing Video 8

    11. (Included in full purchase)

      Content Marketing Video 9

    12. (Included in full purchase)

      Content Marketing Video 10

  19. 19

    Creating Your Brand With Canva

    1. (Included in full purchase)

      Overview

    2. (Included in full purchase)

      Profile and Settings

    3. (Included in full purchase)

      Brand Kit

    4. (Included in full purchase)

      Designing with Templates

    5. (Included in full purchase)

      Designing from Scratch

    6. (Included in full purchase)

      Editing Designs and Design Elements

    7. (Included in full purchase)

      Element Menu and Text Elements

    8. (Included in full purchase)

      Backgrounds

    9. (Included in full purchase)

      Uploading Content to Canva

    10. (Included in full purchase)

      Editing Designs

    11. (Included in full purchase)

      Content Output

    12. (Included in full purchase)

      Output Directly to Social Media

    13. (Included in full purchase)

      Output to Business Cards

    14. (Included in full purchase)

      Output to Posters

    15. (Included in full purchase)

      Youtube Thumbnail

  20. 20

    Creating Authority Content

    1. (Included in full purchase)

      Overview-To-Alternative-Authority-Content

    2. (Included in full purchase)

      Creating-Expert-Content

    3. (Included in full purchase)

      What-You-Need-To-Get-Started-With-Audio

    4. (Included in full purchase)

      Creating-Pre-Recorded-Audio-Show-Podcast

    5. (Included in full purchase)

      Creating a Live Audio Show

    6. (Included in full purchase)

      Creating a Pre Recorded Video

    7. (Included in full purchase)

      Creating-Information-Products-As-Authority-Content

    8. (Included in full purchase)

      Collecting Contact Information

    9. (Included in full purchase)

      Topic Selection and or Show Titles

    10. (Included in full purchase)

      How to Reach Experts to Interview

    11. (Included in full purchase)

      Conclusion

    12. (Included in full purchase)

      40 Simple Hacks For Creating Content People Love to Read

  21. 21

    Understanding Instagram Marketing

    1. (Included in full purchase)

      A Short Guide to Instagram Marketing

    2. (Included in full purchase)

      Instagram Marketing Manual to Get Started

    3. (Included in full purchase)

      Video Training 1

    4. (Included in full purchase)

      Video Training 2

    5. (Included in full purchase)

      Video Training 3

    6. (Included in full purchase)

      Video Training 4

    7. (Included in full purchase)

      Instagram Marketing Secrets

    8. (Included in full purchase)

      Instagram Post Checklist

    9. (Included in full purchase)

      Instagram Resource Cheat Sheet

    10. (Included in full purchase)

      Instagram Help Documents

    11. (Included in full purchase)

      3 Tips to Get More Instagram Engagement

    12. (Included in full purchase)

      Engage and Grow With More Brand Awareness

    13. (Included in full purchase)

      Would You Follow You???

    14. (Included in full purchase)

      All Your Social Media Accounts Should Work Together

  22. 22

    Creating Funnels for Your Ads and Pages

    1. (Included in full purchase)

      FB Bonus Files

  23. 23

    Getting Medical Referrals

    1. (Included in full purchase)

      Cultivating Medical Referrals

  24. 24

    Content Writing

    1. (Included in full purchase)

      Introduction to Content Creation

    2. (Included in full purchase)

      Overview

    3. (Included in full purchase)

      Why Are You Doing This?

    4. (Included in full purchase)

      Understand Your Audience

    5. (Included in full purchase)

      Customer/Patient Avatar

    6. (Included in full purchase)

      Create Value

    7. (Included in full purchase)

      Voice

    8. (Included in full purchase)

      Tone

    9. (Included in full purchase)

      Tone Example

    10. (Included in full purchase)

      Tone Example PDF (Zoo Article)

    11. (Included in full purchase)

      Flow

    12. (Included in full purchase)

      Rules for Great Writing

    13. (Included in full purchase)

      Editing

    14. (Included in full purchase)

      Intro to SEO and Keywords

    15. (Included in full purchase)

      Google Adwords and Keyword Planner

    16. (Included in full purchase)

      Keyword Placement

    17. (Included in full purchase)

      LSI Keywords

    18. (Included in full purchase)

      Link Juice

  25. 25

    Blog Posts and Copywriting

    1. (Included in full purchase)

      Intro to Blogging

    2. (Included in full purchase)

      Evergreen vs Trending

    3. (Included in full purchase)

      Share Triggers

    4. (Included in full purchase)

      Writing the Post

    5. (Included in full purchase)

      Creating Images

    6. (Included in full purchase)

      Intro to Copywriting

    7. (Included in full purchase)

      Rules for Great Copywriting

    8. (Included in full purchase)

      Website Copy

    9. (Included in full purchase)

      Writing Email Copy

    10. (Included in full purchase)

      Writing for Social Media

    11. (Included in full purchase)

      If You Don't Already Have an Audience

    12. (Included in full purchase)

      If You Already Have an Audience

    13. (Included in full purchase)

      Introduction to Content Marketing

    14. (Included in full purchase)

      Setting Up Your Blog

Ready to Transform Your Chiropractic Practice?

What if you could revolutionize your practice with cutting-edge techniques and have the software to seamlessly integrate them?  For one payment of $2995, you get both! This course includes six months of SpineTechPRO for precise x-ray, DRMA/CRMA ligament evaluation, and posture analysis, and PrimoPractice for effortless patient management, including intake, charting, financial plans and care plans. The software, a $2364 value, is a bonus to the course, practically, only costing you $631 for this incredible training! (Monthly plans do not include software) Take the next step towards growing your practice and attracting more patients. Enroll in the Mastering Chiropractic Marketing course today!

Enroll Now